Keep your eye on the ball

It was a big win for UK over Tennessee yesterday in the final football game of the season. I stayed after the game to witness the on field celebration by the team and fans at Commonwealth Stadium. Despite a demanding season for the Cats, all was forgotten. This win was made all the more  satisfying by the twenty six year wait. Heading into my own last quarter of an ambitious marketing project for a client, I find it deeply satisfying to see it all come together for what will be a big win beginning December 9. I suppose it’s all the hard and smart work of the process that makes a successful campaign launch so gratifying.

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Kirk Robinson is a producer, videographer, writer, and editor of digital video content. Kirk is also a listener. He’s a veteran of imbedding in organizations to help forge a stronger brand-consumer relationship and drive sales growth with effective, consistent marketing communications through digital video and the written word. Kirk works with corporate, sports and entertainment clients as well as advertising agencies to engage the consumer. He’s been on assignment with hundreds of entities in 36 countries from Europe, Africa and the Middle East to the land down under and across all Americas. Kirk has created and produced over 1300 productions in 22 languages. He has numerous web property mappings to his credit. He’s also produced live shows for business, entertainment and sports events.